Permanent Hair Straightening2018-10-23T18:13:02+00:00



Permanent Hair Straightening : Perfectly Straight hair

Women love to have long, beautiful, shining and straight looking hair. In order to get this, they try different things, and permanent hair straightening is one of them. Permanent Hair Straightening removes our wavy curls permanently using chemical treatments to give us straight flowing hair without using a styling tool daily.


Keratin is the natural protein which comprises 88% of our hair. It helps our hair by keeping it straight and shiny. As the protein content decreases with an unbalanced diet and age, keratin levels will decrease. Consequently, our hair becomes frizzy, tangled and dry. To get sleek hair we need to replace the protein content in our hair. A treatment based on this process is called “Brazilian Blowout.”

The Brazilian Blowout: The Brazilian Blowout is a treatment that adds liquid keratin formula that bonds to our hair to create a protective layer around each strand, effectively diminishing frizz, sealing the cuticle, and providing armor against any external damage, and leaves us with a silky straight hair. This treatment originated in Brazil, and uses ingredients indigenous to the country including camu camu, annatto seed, and açai berry.

The stylist will begin by shampooing our hair three or four times to remove all the product and create a base for the treatment to adhere. Working section by section, the Brazilian Blowout formula will be applied from root to tip, then blow-dried smooth. A flat iron heated up to 450 degrees will seal it in, then it’s back to the shampoo bowl to rinse out the treatment, followed by a deep conditioning mask. Finally, our hair will once again be blow-dried smooth. This creates a moisture barrier which reduces frizz and curls while promoting a shiny look. After getting the treatment, our hair will be left hydrated, less frizzy, and more resilient to heat styling—not to mention, with an insanely glossy mirror-like shine.

It works on just about every type and texture, even fine hair, The Brazilian Blowout has a mild formula that is safe on any hair type, and also our hair will be much easier to manage. Overall, the process takes an hour to an hour and a half, the longest it can take while doing a Brazilian Blowout is around two hours, it all depends on how much hair we have and how thick it is.  The more the stylist flat irons, the straighter our hair will be.

If we like to wear our hair curly, but just want to tame our frizz, this is a great method to adopt. This treatment should last anywhere from three to four months. We’ll start to see it around the hairline first, that’s an indicator of when it’s time to get it redone. Brazilian Blowout is completely safe on color-treated strands, and since it completely seals off the hair shaft, there’s a chance our hue will stay vibrant for longer. This can also be done repeatedly with no worries and this treatment gives better results on repeated usage! Also claims to have no side effects.

Moreover, it is suitable for both men and women. It obviates the need for chemical hair products like sprays and mousse. This treatment provides extra care from sun and pollution from the atmosphere and also repairs the damaged hair cuticles. This treatment could shorten our blow-dry time by 40% to 60%.


Things To Note

There are also some disadvantages: It is an expensive treatment. Pregnant women should not go for this hair treatment since this product may emit some gases which are not suitable for pregnant women. We need to use Sodium-Sulphate free shampoos and conditioners to maintain hair after the treatment. Chemically treated hair is prone to hair breakage and hair loss which is not unique to this treatment. There is always a chance of allergic reactions. We shouldn’t wash our hair for three or four days after getting the treatment that’s because the solution takes time to work.

Chemical & Permanent Hair Straightening

Permanent hair straightening is a process by which the structure of our hair is altered to give us pin straight hair. The chemicals used in this process permanently break the bonds in our hair shaft. Heat is applied to restructure our hair, and more chemicals are used to seal the newly formed bonds. The hair is saturated with the solution, rinsed, dried with a blow-dryer, and then flat-ironed and a neutraliser is then applied which locks the style in place. It can straighten even the curliest of hair types and is permanent, meaning that the treated hair will remain straight until our natural hair grows out. It will need intense care and regular touch-ups and trims when the natural hair starts to grow back in. Permanent hair straightening is also known as ‘Japanese straightening.’

Japanese hair straightening is a popular way of permanently straightening hair that originated in Japan in the 1990’s. This process is also known as “thermal reconditioning” since it also uses very special flat irons that heat to precise temperatures to complement the work of the chemical solution. It turns wavy, coarse, or curly hair into pin-straight locks by treating the hair with chemicals which break the protein bonds in the hair that give it its shape.

The Japanese hair straightening process can take at least 3-4 hours. It can take up to 8 hours depending on the length, thickness, and condition of the hair being treated.

Permanent keratin straightening 

This method uses a special solution that chemically alters the bonds (disulfide/cysteine) which give shape to the individual strands of hair which allows the hair to be permanently straightened. We will have to keep our hair dry and free from all kinks for 48 to 72 hours. This means no ponytail holders, hair clips, hats, or combs of any kind. During the first 2-3 days there may still be chemical residue inside the shaft of the individual hairs. Pressure on the hair even tucking and leaving the hair behind the ear could result in a distortion.

This permanent hair straightening process has many benefits. The most obvious one is the sleek, frizz-free look. But beyond the appearance factor, the greatest benefit is likely to be time saved each day on not having to fight to dry, wavy or curly hair with a blow dryer and brush. Hair that has been straightened by thermal reconditioning is much quicker to dry. It requires very little attention out of the shower, giving us a professional look with minimal effort. We are also saved from the hassle of fighting frizz from humidity or physical activity.  In general, this procedure is a good fit for those with loose curls or wavy hair who are tired of fighting their hair with a flat iron every day.

The Application Process

1) The consultation: Professional stylists will meet for a consultation before scheduling for thermal reconditioning.

2) Shampoo: The actual straightening process will begin with a shampoo and partial drying.

3) Solution is applied: The solution or activator will be applied to our hair after the shampooing and will be given time to process. A strand test will be used to determine when our hair is ready to proceed.

4) Ironing: If we pass the strand test, the hair will be rinsed, conditioner and heat protector will be applied, and it will be ironed at very precise temperatures.

5) Neutralizer is applied: A neutralizer is then applied and left on in order to stabilize the balance of the pH.

6) Blow Drying: More conditioner and heat protectant are \then applied before a final blow drying.

A typical procedure will cost anywhere from £250 to £1,000. Touch ups are typically needed anywhere from 6 to 9 months later depending on the amount of curl in the new growth.

The benefit is less for those with tight curls since the process would take longer and therefore be more expensive, and because touch ups would be needed more frequently as new hair grows from the roots. Thermal reconditioning can have an impact on a pregnant or breast feeding woman’s normal hormonal balance. If we have recently had our hair coloured, bleached, or relaxed, these processes affect the health of our hair. Some women have experienced significant hair loss.  This process will require extra care and consideration. One of the downsides is it doesn’t necessarily look great when the top of our hair has waves while our ends are still pin-straight. Also overlapping too much onto previously relaxed hair can result in excessive breakage.

Caring For Your Hair

As is stated above, it is critical that we protect our hair from water and any kind of even minor bending during the first two or three days following the Japanese hair straightening procedure. The neutralizer needs to absorb oxygen from the air as our hair settles into a new shape. Special shampoos and conditioners will help to maintain the health and shine of our new hairstyle. A thermal heat protector is recommended to avoid damage from flat ironing or blow drying.

If we are one of the many women who are looking for a long term hair straightening solution, it could be the perfect option to looking great while saving time and money in the long run.

In most cultures across the world, a woman’s hair is viewed as a sign of beauty. Straight hair, in particular, is very attractive and it screams order and pristine beauty. Although we can get silky straight hair artificially; we’ll need to go the extra mile to keep it damage-free and healthy.

Permanent Hair Straightening
Permanent Hair Straightening


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