Their mission: Redken is an American hair care brand owned by the renowned L’Oréal Group. Redken is known for providing inspiring, fashion-friendly, innovative products and services. Redken’s goal is to help every salon professional “learn, earn and live better.” They support this goal with innovative products and an industry-leading platform of educational programs.
History: This Company was founded in 1960, by Jheri Redding and Paula Kent, thus the name, ‘Red-ken’ evolved. From 1960 till date Redken’s establishment is based on extensive scientific knowledge. Redken originated what you call “The Scientific Approach to Beauty.” They modernized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented. In 1993, with sales at $160 million, Redken was sold to L’Oréal and the company was moved to 5th Avenue NYC.
Range of products: There are a range of products for all hair-care and services. Here are a few ‘star products:’
For Hair Colour: Redken offers Colour Extend Magnetics Sulfate-Free Shampoo and Conditioner which is a mask for colored hair can help penetrate deeper into the hair and aid in hair color vibrancy.
Colour Fusion: Colour Fusion is a modern, permanent colour cream that delivers multi-dimensional, lively-looking hair colour. With more than 100 shades in 6 categories, fusion colour includes Cover Fusion and Hi-Fusion which can be used to lighten, darken, or match our natural hair colour. Also cover gray and create high fashion techniques. Colour Fusion features an advanced formula that will enhance the color service in every way which maximizes its amazing performance. Colour bond Technology infuses Colour Fusion’s signature multi-dimensional color with shine, optimum durability, and condition.
City Beats: City Beats are a range of semi-permanent, acidic, conditioning hair color range. It has 12 stay-true hues that lets us create the boldest, edgiest look, with vibrant shades inspired by the streets of NYC. This cream formula is easy to apply and provides long-lasting results. The acidic formula conditions and seals the cuticle lively-looking hair. City Beats can be applied to both previously colored and natural hair. The lighter our natural colour, the brighter the colour will be.
Shades EQ: Is a range of demi-permanent hair gloss that can be used as a colour-correct or add shine to the hair. These glosses are made up of both oxidative and direct dyes. Demi-permanent colours gradually fade after 6-8 shampoos. These are gentler form of hair colour that can be used to change our look without total commitment. Redken’s Shades EQ range is formulated without ammonia, so we won’t have any overpowering smell or discomfort while colouring. It is infused with wheat amino acids that conditions and add shine to the hair. It can fix any type of discoloration or fading. This formula gently blends and tones the hair for a gorgeous finish. It is a quick and easy service that takes only 20 minutes. They can instantly fix dull or discolored hair. Shades EQ is a versatile product that leaves our hair colour looking refreshed and vibrant.
Chromatics: Is a revolutionary professional hair colour that fortifies every strand giving shinier, healthy-looking hair with amazing color. This formula features protein extracts that penetrate deep into every strand, leaving hair 2X fortified and smoother compared to uncoloured hair. The revolutionary Zero Ammonia formula has no odor and therefore no discomfort. It can cover gray flawlessly while leaving hair shiny and conditioned. Hair is infused with long-lasting colour that’s radiant and brilliantly multi-dimensional. Chromatics features an incredible range of shades including vibrant reds, brilliant brunettes, and beautiful blondes, therefore no matter what colour result we want, chromatics has a shade that’s perfect for us. As hair goes gray it can become wiry and unmanageable, so here’s introducing Chromatics ‘Beyond Cover’ which is formulated with Argan oil, Ceramides and antioxidants acai and vitamin E to particularly target the needs of 75-100% gray hair.
Blonde Idol: Has customizable hair care products for all types of blonde hair, including natural blondes and blonde coloured hair. Blonde Idol with the exclusive Kera-Bright System balances, beautifies and brightens to keep blonde hair brilliant.
For Hair Care: Redken’s hair products for dry or damaged hair can help us reclaim control over our hair can help bring health back to our hair.
Colour Extend and Color Extend Magnetics: Is a collection of colour care products including shampoos and conditioners specifically created to protect and maintain our hair colour. Even if we haven’t coloured our hair, our natural hair colour can be most radiant by the Colour Extend and Colour Extend Magnetics range which consists of sulfate-free products.
All Soft: The All Soft care system has omega-6 enriched argan-oil that provides intense softness and 15x more conditioning. It nourishes and maintains essential moisture balance to keep hair silky soft with increased manageability, shine and suppleness.
With All Soft Mega is used to treat severely dry hair. It is infused with a nourishing super food mix of sacha inchi extract, aloe vera gel, and cactus extract making hair smooth and silky from root to core to tip.
Frizz Dismiss: Redken’s Frizz Dismiss products provides heat and humidity protection with a sulfate-free cleaning system. It’s even safe for chemically straightened hair, and has Frizz Protection Factor with 4 levels of smoothing.
Extreme: The Extreme range consists of products gives damaged hair the strength it needs to prevent breakage and damage including shampoos, conditioners and mega mask that infuses hair with proteins that can reduce hair breakage up to 75% and fortify hair to be 15x stronger.
For Hair Styling: The hair styling range of products include: Control Addict 28, Pillow Proof Blow Dry, Rewind 06, Quick Dry 18, Guts 10.
Scientists and hairdressers: Redken products are available in professional beauty salons including ‘Bellisimos’ in over 50 countries. Redken provides an industry-leading education platform for more than 50 years now and brings New York City style and creativity to the worldwide salon community. The company is fueled by talented staffs, strong partnerships with the best hairdressers, and superior Research and Innovation. Redken offers sulfate-free products for different hair types such as colored hair, curly and frizzy hair. Redken also offers range of hair treatments for damaged hair, thinning hair and split end treatments.
Conclusion: Redken’s foundation is based on 3 things: Innovation, Fashion and Inspiration. Redken products are a valuable choice. Beauty experts from salons around the world have made Redken products their top choice for applying and maintaining their clients’ hair. Today, Redken is known as a trendsetting urban brand, and a global leader in professional hair-care services and products.